Dior takes the “feminine gaze” in a new book
How do women see Dior? A new book attempts to answer this question by putting the work of the artistic director of the French house, Maria Grazia Chiuri, in front of the lens of some thirty renowned women photographers.
Maria Grazia Chiuri, the first woman to hold the position of artistic director at Dior, is constantly striving to change our outlook on women and fashion. During the presentation of her first collection for the French house in 2017, she made an impression with a white t-shirt marked “We should all be feminists”. A slogan borrowed from the Nigerian writer Chimamanda Ngozi Adichie sets the tone: for Maria Grazia Chiuri, the Dior woman is feminine, but above all a feminist.
This activist t-shirt is now on the cover of “Son Dior: the new voice of Maria Grazia Chiuri” , which will be released on March 2 at Rizzoli New York. The 240-page book presents a selection of photographs and essays that pay tribute to the Italian designer’s feminist commitment to Dior. Fashion lovers will be able to discover the photos of some thirty women photographers, including Nan Goldin, Sarah Moon, Brigitte Niedermair, Zoë Ghertner and Bettina Rheims. Chimamanda Ngozi Adichie, Claire Fontaine, Judy Chicago and Tomaso Binga lent their pens to write quotes and poems around these photos.
“My dream, my aspiration is that we women look with our own eyes. And that’s also why I think it’s so important to use a woman’s eye in the pictures that talk about all of us, ”writes Maria Grazia. Chiuri in the book’s preface, according to WWD.
“Her Dior: the new voice of Maria Grazia Chiuri” is a continuation of “The feminine gaze” podcasts, in which British journalist and author Charlotte Jansen gives voice to women close to the Dior universe, including Maria Grazia Chiuri. A series based on the eyes of women. The “feminine gaze” claims a woman’s point of view, where attention is focused on women and their life experiences. A provocative reference to the domination of the famous “male gaze”, inherited from several centuries of male control over art.