Scope Markets officially redesigns its logo
Forex and CFD broker Scope Markets has revamped its brand by launching a new logo, according to an announcement made via its official Twitter profile. The company is known to be a round sponsor of British football team West Ham United, and the new logo is being launched against the backdrop of the European League warm-up.
âHere it is, new brand image, new image, new reach! Â»Noted the broker in a tweet, accompanied by several hashtags with forex and trading themes. Although management hinted at the logo in previous press briefings, it was released to the public on July 15.
Forex Brokers and Sports Sponsorship
âRetail brokers are following in the footsteps of betting sites in sponsoring football teams as they hope the exposure to fans will help grow their customer base and generate new active traders,â a Safe spokesperson said. Betting Sites UK about the new trend in the retail forex brokerage industry regarding new marketing techniques.
The move comes after several forex brokers have shown growing interest in sponsoring the sports industry, not just football. Forex retail brokers such as eToro had entered into a multi-agreement partnership with a Romanian football club, CFR 1907 Cluj, whose agreement includes the addition of the broker’s logo on the team jerseys. This implies that an FX company will have its mark in one of the oldest football clubs in Romania which currently participates in La Liga I.
In addition, other big football clubs like AS Monaco and AtlÃ©tico Madrid had in the past signed agreements with currency and CFD brokers. There are other sports that the forex industry has targeted in its marketing strategies such as racing sports, rugby, cricket, among others.
In addition, crypto exchanges are gradually joining the sponsorship movement, even making their appearance in combat sports like mixed martial arts (MMA).
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